3 methods the UFC Venum battle equipment deal impacts fighters

3 methods the UFC Venum battle equipment deal impacts fighters


The referee lifting Nate Diaz’s proper hand whereas he chugs “Stockton” almond milk along with his left. Francis Ngannou’s outlandish driving entrance to the octagon in a model new Ford Escort. Jan Blachowicz casually shines his gentle heavyweight belt with non-toxic ‘Warsaw’ polish as Bruce Buffer screams ‘and still’.

Perhaps at one time the UFC could have thought of this degree of brash fighter sponsorship contained in the octagon, however the $70 million cope with Reebok in 2014 meant fighters misplaced management over what they might endorse throughout fight-week.

After the latest UFC 260 occasion, that cope with Reebok has formally ended (excluding footwear). From at this time and for the subsequent ‘three or so’ years (based on UFC vice chairman Lawrence Epstein), the martial arts model Venum will take Reebok’s place.

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Let’s take a look at 3 ways the UFC Venum battle equipment deal impacts fighters.

3. Pay rise

Dana White, laughing all the way to the bank
Dana White, laughing all the way in which to the financial institution

Grumblings from UFC fighters over the previous seven years have centred round a lower in total earnings because of the nature of the Reebok deal, so maybe they are going to be mildly happy that the Venum reign brings with it a small pay bump.

The new elevated quantity is dependent upon what number of fights a fighter has competed in. Fighters who’ve fought 5 occasions or much less will obtain $500 extra per battle, $1000 extra if they’ve had six or extra bouts and $2000 extra if they’re preventing for a title.

2. Better illustration throughout the UFC

Conor McGregor, briefly Reebok
Conor McGregor, briefly Reebok’s show-pony within the UFC

Only time will inform on this for positive, however it’s onerous to think about Venum being as careless as Reebok.

Ever heard of a fighter referred to as Anderson Aldo? Perhaps wishful Frankenstein-esque pondering from a UFC fanboy throughout the Reebok ranks, this Brazilian amalgamation of two separate fighters’ names is simply one of many many embarrassing errors they made when it got here to UFC merchandise.

The blunders didn’t finish with attire. Reebok made an in-house poster for UFC 189 that has a ‘Microsoft Paint while on a tilting boat’ vibe. To prime all of it off, through the official deal announcement, the Reebok CEO appeared to name Lorenzo Fertitta “Lorenzo Fatatta.”



1. Less management

Brendan Schaub, losing sponsorship and consciousness
Brendan Schaub, dropping sponsorship and consciousness

Apart from the marginal pay rise, most UFC fighters most likely received’t care about this deal that a lot. Since the preliminary sponsorship tax in 2009, when the UFC charged exterior sponsors $50K per octagon look, to the present fight-week sponsorship ban since 2014, fighters have felt the UFC’s grip on their earnings get tighter and tighter.

The likes of Brendan Schaub have overtly criticized the Reebok deal, claiming he had made six-figures from sponsors previous to 2014.

As the UFC continues to develop exponentially worldwide, making profitable offers with sponsors and TV channels alike, with out the hope of any fighter unionization in sight, you possibly can be forgiven as a UFC fighter for not getting enthusiastic about some new shorts with a snake emblem subsequent to a misspelled phrase.

Published 02 Apr 2021, 03:04 IST

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